With the retail furniture industry going through its worst period for years, advertising has to perform. Futon aren't your ordinary furniture retailer either — quirky products and a real focus on a fickle audience have kept them ahead of expectations. RAW have been instrumental in driving footfall into their 30 stores as well as helping them diversify into mail order.
"RAW Media have helped us focus on core issues, providing synergy across all areas of our business."
Spokesperson, Futon Company
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