The Animal Health market is extremely competitive with the added pressure that all promotional material is meticulously monitored by NOAH (National Organisation for Animal Health). This backdrop offers a challenge to both client company and agency in their approach to advertising in particular. Farming and Veterinary press are full of ads which make impact with 'borrowed interest' – RAW set out to be impactful, intriguing and most importantly relevant, ensuring key messages are succinctly communicated.

"Raw Media are a valuable part of the Janssen Animal Health team. They work closely with our marketing, sales & technical personnel, and have a passion for getting to know the business, our products and the challenges we are faced with in the market place. Based on this understanding, they then develop & execute marketing campaigns that really do deliver results!"