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Recognising that cycling has become one of the biggest growing pastimes,
Sterling House have taken advantage of the UK's increasing desire for
products delivered to their door. Mail order is increasingly competitive
across all product groups and price point continues to play the major role –
getting the package right is key to the advertisement failing or working.
RAW have combined the hard sell with design flair without ignoring the
formulas and principles which are essential to OTP success. |
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